Easton Mountain Products

An outdoor equipment company always up for a challenge, Easton took on a mountain of a goal in 2009: take a specialized product family to a much broader market. We trekked into new design territory with Easton, coming out with product identities, a family of collateral, and a full look and feel including illustration, typeface design and photo direction. We even added design to trekking pole products—and never got a blister. Photography by Skylar Nielsen and Rastar Studios.