Appreciateology—the art and science of appreciation—isn’t just what O.C. Tanner does, it’s part of their DNA. While collaborating with O.C. Tanner’s own appreciateologists (and design gurus), some great work came out of the creative lab: a massive brand launch program, environmental graphics, mobile apps, motion graphics, tradeshow displays, training materials…enough that we could publish a thesis. Copywriting by Todd Scurr. Photography by Darren Elwood and Brian Smith at BDP. Illustrations by Shout, Jude Buffum, and Emiliano Ponzi.